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by Rick, staff writer
The Death Of WCW

Not only should Vince McMahon be made to read this book, but Jerry Jarrett (head of NWA: TNA & Jeff Jarrett's father) could learn a lot from sitting down with this tome. RD Reynolds (www.wrestlecrap.com) & Bryan Alvarez (editor of Figure Four Weekly) chronicle the rise & stunning decline of World Championship Wrestling. The story is delivered with the biting sarcasm Wrestlecrap readers are familiar with & starts with the opening dedication of the book, “To Hunter & Steph”.

Starting in 1988 when Ted Turner bought Jim Crockett Promotions because of his long time affinity for pro wrestling, WCW was disorganized at best. It had been plagued with morons in charge who either had no experience in running a wrestling company (Jim Herd, former head of Pizza Hut) or had outdated experience in running a wrestling company (Cowboy Bill Watts). WCW played second to McMahon’s WWF for many years despite the numerous ridiculous characters in Vince’s company, until control of Turner’s promotion fell into the hands of a braggadocios third-rate announcer named Eric Bischoff.

Bischoff, or ATM Eric as he was discreetly called, opened up Ted Turner’s wallet & spared no expense at signing some of the biggest names in wrestling (Hulk Hogan, Kevin Nash, Bret Hart) to guaranteed contracts. He also opened negotiations with New Japan Pro Wrestling for a talent exchange to obtain some of the greatest Japanese (The Great Muta, Jushin Thunder Liger) &
technical wrestlers (Chris Benoit, Dean Malenko, Chris Jericho). Bischoff also acquired the services of many great Mexican luchadores (Rey Misterio Jr, Juventud Guererra, Eddie Guererro). Bischoff cleverly booked WCW’s flagship show, Monday Nitro, directly against WWF’s Raw. Bischoff & company would actually watch their competition during their shows & change the direction of Nitro accordingly. They’d also give away the results from taped editions of Raw.

In 1996, Bischoff signed Scott Hall & Kevin Nash, both of who garnered fame in the WWF, & staged the nWo invasion along with Hulk Hogan. This phony inter-promotional war helped Nitro climb in the TV ratings & made it the show to watch. The feeling of unpredictability combined with great undercard wrestling almost drove the WWF out of business.

But, as John Milton wrote, all things move towards their end.
 
Reynolds & Alvarez relive the downward spiral of WCW, revealing little known facts about the company (like when Chris Jericho’s fiancee bought a Jericho & Malenko action figure set only to find Hogan & Stings name on the receipt, meaning that Hogan & Sting got the residuals from that sale) along with TV & pay-per-view moments that many wrestling fans have long since repressed. They tell of Hulk Hogan’s complete creative control clause in his contract, bringing in Jay leno to wrestle, paying Lanny Poffo several hundred thousand dollars a year & never having him wrestle, Scott Steiner’s ‘roid rage & Raven demanding to be released from his contract. Also featured is the work of Vince Russo, a former WWF writer who helped the Stamford company finally overcome their southern adversaries from Atlanta. In what was hoped to be a major turn around for WCW, Russo booked preposterous angles & storylines that even the most dedicated Internet mark couldn’t follow. The book also charts the plummeting ratings & eventual sale of WCW to Vince McMahon including his burial of said company until it remained nothing more than video archives.

While The Death Of WCW would clearly benefit from more direct quotes from former employees, it’s still a fascinating read & a welcome trip down memory lane to view the flaming car accident that was WCW. Wrestling promoters should take note, lest history repeat itself.

R


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